Jan Jagran Kendra has been implementing Ambedkar Hastshilp Vikas Yaojna Programme (AVHY) with the aim to uplift the status of the artisans by helping them to develop their skills with the modern tools and technologies and helping them to market their products in effective and profitable manner. These have been achieved by forming an Artisan Cluster based approach. Under this programme the Artisan form SHG at village level and come together with a common goal, and the artisan are also trained on various aspects ranging from developing skills like to entrepreneurship. Cluster have been formed at block level and by combination of these cluster a federation is been formed at District level. Jan Jagran Kendra facilitate the artisan to form these group and come jointly with one goal with the collaboration with the DC handicraft, Ministry of Textile for development of Craft based on Bamboo, Docra, Terracotta, Jute, Brass, metal and traditional silver jewellery,. Till this financial year five Craft cluster at Barhi and ichak blocks and one Federation at Hazaribagh District. Thirty five groups with total number of 412 artisans were chosen under this program and they have been linked with the banks.

The project has following different phases:-

  • Design and technical up- gradation.
  • Skill up-gradation training.
  • Marketing support and services.


Besides these the project also looks after the social need of the artisans and also includes life and health insurance of the artisans. Opportunities are also provided for educational scholarships to their children. This scheme is being implemented in association with LIC and ICIC Insurance Company and under this life and health insurance 83 artisans avail the service of the policy and all the 412 artisan are insured under the life and health insurance programme.

Design and technical up- gradation

Jan Jagran Kendra provides ample design, training and technical support from time to time to the different craft clusters through its competent empanelled designers. The designers provide training and guidance to make a suitable and fancy product which can meet the market trend. The designers provided with 248 designs in the different crafts.

Skill up-gradation training

Jan Jagran Kendra has organised a training camp for rural artisan for their skill improvement. During this financial year the artisan were also trained on the sales promotion, packaging which will attract and compete with the branded product.

Jan Jagran Kendra has carried out Jute Craft Training of artisans in Keredari Block of Hazaribagh District. The training teaches for skill development to the Artisans with support of NTPC. The Batches run of 60 each for 10 days.

Marketing support and services

Exhibitions are place where the rural artisan gets the exposure of the consumer test and choice of urban population. Twelve artisans were selected by the federation and send to the exhibition for promoting their product and sale their products. The artisans were participated in Kesaw hall of Hazaribagh district for promoting & selling their products.

The Artisan Federation was provided a direct market place at urban area for selling its product. This initiative was taken by Jan Jagran Kendra and providing them a Outlet by which the artisan can sale their product throughout the year.